Yahoo challenges Google and ChatGPT, but Google continues to lead – SEO News January 2026
SEO News Yahoo challenges Google and ChatGPT, but Google continues to lead – SEO News January 2026 Author Benjamin Denis | Associated Features: AI – Analytics – Keyword Rank Tracker – WooCommerce SEO | Posted on February 5, 2026 February 5, 2026 Starting 2026, Google is still the most used search engine in the Wo…

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- We can even argue that, with the integration of Gemini into search results (as AI Mode and AI Overviews), Google also has the most used AI in the World.
- Alternative search tools like ChatGPT, Perplexity and now Yahoo are challenging though, and Google is reacting by adding more AI features to search results.
- Now that search engines give complete answers and recommendations to users, there is the fear that sites will get less traffic and business from search.
- However, a recent study by Graphite and Similarweb shows that traffic from SEO was only down 2.5% in 2025.
- The added promise from Google is that traffic will be of better quality thanks to AI.
Resumen
Shopping features in search tools and new standards announced by Google in January also point to a future where eCommerce will be superseded by “agentic commerce”.
Fuente: SEOPress